"Why are traditional techniques irrelevant to so many people?
There is a reason why so many people use digital video recorder technology to record programs and skip over television commercials: much of what they see is irrelevant to their needs and wants. Even if your message appears in the right time slots for your target population, you are still missing many potential customers and reaching many people who aren’t interested. Thus, they are skipping over the irrelevant content. This old method of targeting your communication efforts misses out on a good portion of the population
There is a reason why so many people use digital video recorder technology to record programs and skip over television commercials: much of what they see is irrelevant to their needs and wants. Even if your message appears in the right time slots for your target population, you are still missing many potential customers and reaching many people who aren’t interested. Thus, they are skipping over the irrelevant content. This old method of targeting your communication efforts misses out on a good portion of the population
